Bonjour Adelaide!
Bonjour Adelaide!
Our founder Guillaume Blanc (or Will for short), French-born and now proudly South Australian, has always believed in the magic of ‘se faire plaisir’ — treating yourself, just because.
This philosophy inspires every cake we bake and every croissant that leaves our oven.
Explore our cakes, perfect for celebrations or indulgence.
Visit us at Norwood and pick up fresh croissants, baked daily.
Merci.
La Madeleine has entered a new chapter!
After 15 years as your neighbourhood café, we are delighted to reintroduce ourselves as your local French patisserie, specialising in made-to-order cakes and fresh daily croissants.
Our founder Guillaume Blanc (or Will for short), French-born and now proudly South Australian, has always believed in the magic of ‘se faire plaisir’ — treating yourself, just because.
This philosophy inspires every cake we bake and every croissant that leaves our oven.
Explore our cakes, perfect for celebrations or indulgence. Visit us at Norwood and pick up fresh croissants, baked daily.
Merci.
Our founder Guillaume Blanc (or Will for short), French-born and now proudly South Australian, has always believed in the magic of ‘se faire plaisir’ — treating yourself, just because.
This philosophy inspires every cake we bake and every croissant that leaves our oven.
Explore our cakes, perfect for celebrations or indulgence.
Visit us at Norwood and pick up fresh croissants, baked daily.
Merci.







French tradition
French tradition
French tradition
La Madeleine is a symbol of memory, nostalgia, and everyday delight. La Madeleine is more than a French pastry shop.
Will, it’s nostalgia. The flavour of childhood, the warmth of fresh baked croissants, and the sweet smell in the air that’s a reminder of France. As a local patisserie here in South Australia, he shares this feeling with you.
Will lives by indulging without reason. And encourages you to treat yourself just because.
Se faire plaisir.
La Madeleine is a symbol of memory, nostalgia, and everyday delight. La Madeleine is more than a French pastry shop.
Will, it’s nostalgia. The flavour of childhood, the warmth of fresh baked croissants, and the sweet smell in the air that’s a reminder of France. As a local patisserie here in South Australia, he shares this feeling with you.
Will lives by indulging without reason. And encourages you to treat yourself just because.
Se faire plaisir.
La Madeleine is a symbol of memory, nostalgia, and everyday delight. La Madeleine is more than a French pastry shop.
Will, it’s nostalgia. The flavour of childhood, the warmth of fresh baked croissants, and the sweet smell in the air that’s a reminder of France. As a local patisserie here in South Australia, he shares this feeling with you.
Will lives by indulging without reason. And encourages you to treat yourself just because.
Se faire plaisir.
French Connection
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